The Interline Interview with Kara: How DAM Delivers on the Promises of DPC

3D and Digital Product Creation (DPC) have moved past the “should we?” phase, but many fashion and beauty companies are now asking a tougher question: how far should we really take these initiatives, and what do we need in place for them to pay off? In this excerpt from The Interline DPC Report 2026, AVP Partner & Managing Director Kara Van Malssen argues that the answer isn’t simply “more 3D.” It’s building the connective tissue that makes 3D usable at scale: digital asset management (DAM).

In this interview, Kara breaks down what DAM actually is (a practice, not just software), why it’s increasingly critical upstream in the product lifecycle, and how it unlocks real ROI by reducing rework, improving version confidence, and turning reusable components (materials, trims, meshes, renders) into a trustworthy library teams can actually find and use. If you’re navigating tool sprawl across design, PLM/PIM, and 3D platforms or feeling the drag of duplicated files, scattered storage, and “where is the latest version?” chaos, this is a practical framework for what to fix first, and why.

Download the full article to get the complete perspective, the DAM operational model, and the clearest decision matrix for where DAM (and 3D) belong in your DPC ecosystem.