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May 22, 2019

Welcome back to the 99 Problems series! This series focuses on the problems of current generation streaming platforms that are solved by Aviary, AVP’s next-generation platform for streaming audio and video content. (Did that sentence make you roll your eyes? Start here). Otherwise, if you are ready to get back to it, let’s go!

In the last blog post in this series I talked about the Lack of Democratization Problem which boils down to the fact that the feature set encompassed in Aviary was only available to those with sufficient resources and technical support. This meant that while many wanted to publish their audio and video content with a similar feature set that they couldn’t. Aviary solves that problem for the publisher of content by bringing the full suite of features (and more!) at an extremely affordable cost with little-to-no-need for technical support.

This post focuses on a related problem but from the perspective of the content and the consumer of information as opposed to the publisher. I am calling this problem the Closed Loop Problem.

As I have before, let me set the stage with an example of standard user-behavior and user-expectations from consumers of text-based information. Full text search is the most standard of user expectations today. Users do not only expect to be able to perform full text search only on certain content types or only with certain applications. People do not think twice before subconsciously clicking ctrl/cmd-f and taking off to navigate through a Word Document or Google Doc, PDF, web page, Slack workspace, spreadsheet, e-book, email, Powerpoint or Google Slides, Twitter, Facebook, and on and on and on. We do not expect to only be able to search through newspaper content, or books written by certain authors. We expect full text functionality in a universal way across all text-based content.

With audio and video it is quite a different story. Ted Talks requires consumers to go to the TedTalks website and use their website to be able to search through transcripts of TedTalks., a now seemingly defunct project, was focused only on podcasts and required you to go to their own search engine to search through the full text of podcasts. Rutherford Living History requires you to go to their website and only contains content that falls within the scope of their work.