Cattle supply chains in Brazil are complex. With more than 210 million head of cattle, distributed across 5 million ranches throughout the country, and with frequent movement of animals between ranches, traceability can be challenging. Gaining transparency into the supply chains is critical for monitoring and helping to control deforestation, most of which occurs with indirect suppliers of cattle, that have not historically been able to be monitored. The current deforestation monitoring systems used by the meatpackers only cover direct suppliers.



The National Wildlife Federation (NWF) and AVP partnered to develop a solution based on a methodology developed by scientists and researchers in the Gibbs Land Use and Environment Lab (GLUE) at the University of WisconsinMadison (UW). The solution is Visipec, an application that provides enhanced supply chain visibility and more effective deforestation monitoring related to the Brazilian cattle sector. The development of Visipec was funded by the Gordon and Betty Moore Foundation and the Norwegian Agency for Development Cooperation. 

The application integrates data from public databases that is consolidated, analyzed, and reported to provide unprecedented insights. While Visipec is optimized for use by Brazilian meatpackers, the applications exceed this single use case. Utilizing data about where cattle are living and grazing before they go to meat and leather markets can provide supply chain assurances that Brazil’s environmental regulations were followed – information that companies and investors need to continue to source and finance products from Brazil’s rainforest regions with confidence. Visipec can also be used to provide aggregate information and summary reports for retailers, supermarkets, banks, investors, and financial institutions.



Visipec brings an unprecedented level of transparency and monitoring, bringing a critical solution at a critical time. The impact that this application has had can be seen in these New York Times and the Financial Times articles that talk about Visipec and place its use in a larger context. Follow Visipec’s progress at